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A Foundation

In the pursuit of an easy lifestyle, we often seek products that effortlessly blend comfort, style, and authenticity. At the heart of our collection, lies the foundation of SKU Homebase—a range of meticulously crafted garments that epitomize the essence of an easy lifestyle. With a focus on quality, versatility, and timeless appeal, SKU Homebase offers the perfect base layer for any outfits.

An easy lifestyle is about simplifying our daily routines and finding joy in the little moments. We hope our modern basics play an integral role in this pursuit, offering garments that make getting dressed a breeze, ensuring you're ready to navigate the day with style and confidence. 

Welcome to the world of SKU Homebase, where convenience, style, and authenticity converge to create a life of effortless elegance.


Vince wearing SKU organic heather tee eating a bowl of cereal.  Vanessa and Vince enjoying the morning sun in SKU tees.
Vince and Vanessa wearing SKU lounge collection, relaxing on the couch.
Vince wearing SKU banded oxford shirt having morning coffee.
Vince in the distance on the balcony.  He is wearing SKU oxford short sleeve shirt and seersucker easy shorts
triplex of SKU product still life images
Still life of SKU distressed button front chino laydown on the balcony
Vince and Vanessa in SKU Optimist California Sweat Shirt and Sweat shorts, made with Supima fleece

Check out all the styles in this blog in SKU Homebase Collection.



We are launching SKU Women soon. 

Sign up to our SKU Women's Newsletter for release info.



Photographer | Dan McMahon @mcmahon_photo

Models | Vince Dickson @vincedickson and Vanessa Cruz @vanessacruzv

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