Welcome to SKU SS26.

This season is rooted in ease and movement, shaped by time spent traveling, being outdoors, and finding inspiration in the quiet beauty of U.S. national parks. It’s a collection made for everyday exploration—reflecting a slower, more intentional way of moving through the world.

You’ll see new supply pants and sport shorts designed for daily wear, along with a mixed-media jacket that’s textural, practical, and well suited for life on the move. Thoughtful details are woven throughout, then carefully dyed to bring out the seams and construction—small touches that make each piece feel unmistakably SKU.

We continue to work with natural fibers we believe in, expanding further into hemp-based styles this season. Hemp piqué polos are pigment dyed for our familiar modern-vintage feel, joined by summery patterned shirts and expanded styles in our super-soft triple gauze. Every piece is washed for softness and depth, so it feels lived-in from the start.

SKU SS26 is coming soon.

Always believe in Simple. Comfortable. Purposeful. American.