It always made sense to open up a summer shop by the beach.

Blue is in our DNA. It’s the color of endless skies, rolling waves, and those timeless summer moments. We believe blue looks good on everyone. So when the chance came, we took our love for blue and headed east to be closer to the water for the summer.

Welcome to SKU Blue, our summer popup nestled in the heart of Southampton, Long Island, New York. This isn't just a shop—it’s our summer home, where the sun meets the sand and where you will discover the full expression of the easy lifestyle.

We’ve stocked the shop with our favorites from SKU and Boyville, so you can enjoy the best of both worlds. So, if you find yourself in the Hamptons this Memorial Day weekend, come by and say hi. We’d love to see you, share stories, and help you find your new summer favorites.

Here’s to sun, sand, and endless summer days. See you soon at SKU Blue. 🌊🏖️

Special thanks to the Silver Sands Motel in Greenport, Long Island, for hosting us during our trips to the Hamptons and for letting us shoot in their beautiful property.