SKU Homebase, our lounge collection, is our most carefree, most comfortable, and most joyful expression of the easy lifestyle we hold dear.
Moments of comfort, intimacy, and joy
Crafted from the softest materials—organic cotton, hemp, long-staple Supima cotton, and triple gauze—each piece wraps you in unparalleled comfort and breathability. The relaxed construction, featuring a drawstring waistband and straight leg openings, ensures you move freely and comfortably, whether you’re unwinding at home or venturing out for the day. SKU Lounge isn’t just clothing; it’s a reflection of living life with ease and grace.
With this shoot, we aimed to capture those precious morning moments: the joy of spending time with someone special, wrapped in the softest, relaxed, and breathable fabrics.
Let each day be filled with the comfort of SKU Lounge, celebrating life’s simple yet profound pleasures.
Unveiling Our New Season Essentials: Blue Yarn Dye Shirts
We’ve always championed styling our poplin and triple gauze shirts on both our guys and gals, but this season, we’re excited to introduce blue yarn dye shirts cut specifically for our guys and a range of smaller sizes for our ladies.
Our recommendation remains the same: size up if you’re after that oversized look. We love a roomy blouse that’s slightly wrinkled, with an open collar and rolled sleeves. It’s all about embracing that effortlessly cool, lived-in style we hold dear.
Spring Lilac
Last season, we introduced lilac to great fanfare, so we had to bring it back for spring. It's that special shade of soft pink that pairs effortlessly with white or warm blues, making it a versatile addition to any wardrobe.
And if there's a pink that works for everyone, lilac is it. It’s the kind of color that transcends boundaries, looking just as good on our guys as it does on our gals. So go ahead, embrace the lilac—it's back and better than ever.
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